Welcome to Our New Chapter

Exciting News: We're Getting a New Look

At Holy Rosary Credit Union, we have always prided ourselves on being more than just a credit union - we are your neighbors, dedicated to providing a personal and friendly banking experience. In 1962, we started in Holy Rosary Parish as a source of financial hope for the underserved in our community as neighbors helping neighbors in our hometown of Rochester. We grew together then, and we grow together now.

As we continue to grow and evolve, we are excited to announce our upcoming refresh, featuring a new look, logo, and tagline, all designed to better reflect HRCU's commitment to you and our community.

A new look, a renewed commitment.

Our new brand will showcase a modern look and feel, while staying true to the values that have always defined us.

People First

Community-Driven

Flexible Service

Doing Things Right

Rest assured, while our look may be changing, our commitment to you remains stronger than ever. We will continue to offer the same great products and services, with the same friendly and personal touch. Our goal is to make your banking experience even more enjoyable and convenient.

Here's what to expect:

The brand refresh will roll out over the next few months. And while we will keep you informed every step of the way, here is what you can look forward to seeing:

New signage at branch locations,
an updated website,
a new look for your online banking experience,
and much more.

Expect the same warm, welcoming environment, cutting-edge technology for efficient banking, and the friendly faces of our staff to be here to assist you.

Here is a sneak peek on how the new website and mobile app will look:

*Note: DL will not appear next to HRCU on the mobile app.

Why the change?

Our brand refresh is more than just a digital update. It's a reflection of our growth and our dedication to continuously improving the way we serve you.

With the world and financial services industry evolving at a fast pace, we want to solidify our commitment to you. That's why after months of extensive research and analysis along with insights from all HRCU leadership, staff, and members, we created this new vision. We want our brand to be a true representation of the trusted, neighborly service you have come to expect from us.

A message from President and CEO, Brian Hughes on the new look.

Read the CEO's message

Frequently Asked Questions

We’ve recently been working toward improvements that will help our members and our neighborhoods grow with a better understanding of who Holy Rosary Credit Union is. A core component of this work is an updated look, feel and messaging that expresses our commitment to community, friendly service, and modern conveniences of banking with HRCU.

This change reflects our growth and dedication to continuously improving the way we serve our members. Overall, our goal is so that when you hear “HRCU” or "Holy Rosary Credit Union" you'll know that we are the credit union that’s there for you.

Our new logo includes a leaf to represent our members as individuals. It is a nod to our heritage and the tree that’s been part of our logos in the past, but with a modern, fresh take. As we continue to grow, we remain rooted in our local neighborhoods and communities. We are steadfast in our commitment to treating people as individuals. Hence the shift from the tree to a single leaf. It represents the strength we value in each individual member of the community, both unique and essential to the whole.

Within the design, the four lobes of the leaf represent our 4 pillars:

People-first
Community-driven
Flexible service
Doing things right

The brand refresh will roll out over the next few months. And while we will keep you informed every step of the way, you can look forward to seeing:

New signage at branch locations
A new look for your online banking experience
An updated website
New advertising designs and messaging

But with this change, you can expect the same warm, welcoming environment, cutting-edge technology, and the friendly faces of our staff.

There will also be NO changes to your account information.

You may continue to use your accounts, checks, and credit or debit cards as usual. This also includes your PIN.

Have any questions?

We'd love to hear from you. Please send us an email at marketing at hrcu dot org with your name, phone number, and question.